Business & Management

Business & Management Experts

Dr. Muhammad Ghufran Ahmad

Lahore University of Management Sciences


Dr. Ghufran is working as an Assistant Professor at the Suleman Dawood School of Business (SDSB), Lahore University of Management Sciences (LUMS). He held the position of 'Director of the LUMS MBA Programme' during 2012-2015. He teaches the subjects of Leadership, Change Management, and Negotiation Skills in the MBA and Executive MBA programmes. He also teaches Quantitative Research Methods in the PhD programme. He has directed a number of Executive Education Programmes for Private, Public and Social Sector Enterprises.   He holds a PhD in Management Sciences from IAE Aix, France. He did doctoral research at INSEAD France for three years as a full-time visiting PhD and was later associated with the INSEAD Global Leadership Centre (IGLC) as a senior research fellow. He has received training at IGLC in Leadership Development and Executive Coaching.

Research Interest

Dr. Ghufran specialises in leadership, culture and group dynamics. His core area of interest is leadership development. Another key area of interest for Dr. Ghufran is the fundamental issue of individual versus group interest as represented in the social dilemmas faced by group members and how social preferences influence behaviour and performance of groups. He also investigates how social preferences, cultural norms, and cognitive biases influence decision making.

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