Business & Management

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Dr. Zia Khan

Assistant Professor
FAST School of Management
National University of Computer and Emerging Sciences


Dr. Zia Khan is Assistant Professor at FAST School of Management, NUCES, Lahore Campus. He has completed his PhD from reputed Asian Institute of Technology (AIT), Thailand where he was involved in research on consumer behavior related to the banking and telecommunications sectors of Thailand and Pakistan. His research work has appeared in International Journal of Bank Marketing as well as at reputed international conferences such as Corporate Marketing Communications Conference. Currently, he is involved in couple of research projects related to consumer behavior that are at different stages of completion.

Research Interest

Services marketing; Societal marketing; Consumer ethics; corporate social responsibility

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