Anjum Fahim

Biography

• Management professional with more than 23 years experience in general management, strategic planning, marketing & sales management,market research & business development • In-depth experience working across all functional areas and levels of management, including medical, finance, human resources, marketing, sales, manufacturing • Sound experience in setting up multi national cross functional teams in Asia and Europe to achieve strategic business projects including patient mobilization, localization of marketing activities and standardization of human insulin dosage forms • Knowledgeable in qualitative and quantitative market research techniques for better customer understanding, in-depth interviews, focus groups, conjoint and segmentation analysis. • Trainer for Brand Management, Segmentation and Sales Management • Conducted many training courses on “Brand Management” and “Segmentation” for marketing teams of UK, Germany and USA.  • Actively delivering lectures as a guest speaker in many renowned business schools of Pakistan • Sound experience of working abroad (USA – Market Research & New Product Planning) • Excellent command in MS office (Excel; Power Point) • Fluent in English, Urdu and Punjabi • Permanent residence of Pakistan and Hong Kong

Research Interest

Clinical Research Healthcare Management ,EMR ,Healthcare Information Technology ,Surgery , Physicians ,Medical Imaging ,Radiology ,Digital Imaging ,Managed Care