Aurora R.

Biography

Dada has over 27 years of experience in the pharmaceutical industry, most of which were gained from Zuellig Pharma’s Centramed S.A. Division and Pharmalink, now Invida Philippines. Dada occupied various sales & marketing positions, starting as a medical representative and rose to senior managerial level. Over the years, she managed & delivered significant contribution to Zuellig Pharma and Pharmalink’s growth & profitability with her strength in sales & marketing management of Pharmaceutical brands, in both Ethical & OTC and product life cycle management. As Group Director for the Agency/Licensed Business of Pharmalink, she was responsible for the local sales operations & marketing of the product portfolio of both local and foreign multi-national pharmaceutical companies based in Asia, Europe & Latin American. Dada was also Head of the Contract Sales Organization(Outsourced business) in Invida Philippines where she managed the sales operations for leading local and multinational companies. And more recently, prior to joining Interphil Laboratories, Inc., she was the Marketing Director of the Agency Business in Invida Philippines. Dada joined Interphil Laboratories, Inc., as Division Manager for Marketing and is responsible for overseeing the operation of Interphil’s contract sales force, planning and implementation of various marketing programs of the company’s ethical and OTC brands and the servicing of the major drugstore chains carrying the product line. Dada finished her bachelor’s degree in Biochemistry at the University of Santo Tomas and has completed her Masters in Business Administration (MBA) for Middle Managers at the Ateneo Graduate School of Business in 1997.

Research Interest

pharmaceutical industry