Anne Quénelle
Director
Business and Management
ADDEDVALUE
Poland
Biography
Anne has more than 15 years experience in marketing consultancy, and has spent the last 4 years with Kantar Added Value in Paris. Prior to this, she worked client-side at Louis Vuitton and in two leading international research agencies: Ipsos and Kantar TNS, where she specialised in market segmentation and brand projects across many categories and markets. What Anne loves most is digging into new universes and immersing herself in different cultures. She also loves exploring new ways of working, and was responsible for developing new approaches (qual & quant) for the French agency Repères. Anne studied Marketing and graduated with an MBA from the University of Ottawa. Curious in nature and passionate about understanding consumer behaviour, she then studied Sociology at Sorbonne University.
Research Interest
Sociology, Business and Management
