Bart Michels
Chief Executive Officer
Business and Management
ADDEDVALUE
Poland
Biography
Bart graduated from UCL with a BSc in Economics and a life-long passion for rugby. His career has spanned brand management at GlaxoSmithKline, innovation, advertising and media at Kellogg’s, marketing management at Coca-Cola UK and brand and communications at Virgin Media (formerly NTL). Bart joined Added Value in 2003, and has won and developed many of our most significant client relationships: Vodafone, HP, P&G, Mars, Jaguar Land Rover and Barclays. Prior to becoming CEO of the global Added Value business, he was Managing Director of Added Value UK. Bart is also a trustee of Street Child Africa, the only UK charity entirely devoted to helping street children across the African continent.
Research Interest
Economics
