Chris Prox
Chief Executive Officer
Business and Management
ADDEDVALUE
Poland
Biography
After starting his career with GTP/Gemini Consulting, Chris joined Icon when it was just 15 months old, thriving on the challenges and opportunities of a rapidly growing business. He became Managing Director in 1998 and was appointed to Added Value’s global executive committee in 2004 as CEO Asia Africa. In 2006 Chris took over responsibility for the German business as CEO for Icon Added Value. He also looks after Added Value’s offices in China, Italy, Poland and Russia. Chris specialises in brand equity and communication, looking after clients like Audi, Nestlé and Colgate Palmolive.
Research Interest
Business and Management
