Dennis Wong
Managing Director and Brand Positioning
Business and Management
ADDEDVALUE
Poland
Biography
Dennis is a lover of brands and an unashamed champion of consumerism. With more than 13 years’ experience in brand development, he is passionate about bringing the worlds of insight, strategy and innovation together. Since joining Added Value in 2008, Dennis has worked with the likes of Diageo and McDonald’s in understanding and shaping their next big step change opportunities.He believes renovation is easy and often overworked, but that disruptive innovation is the biggest challenge a brand can face; it requires a killer insight, a point of view on the future and unwavering courage to change the category conversation.
Research Interest
Business and Management
