Maggie Taylor
Chief Executive Officer
Business and Management
ADDEDVALUE
Poland
Biography
Armed with a BA in Psychology from Brown University, Maggie began her professional study of behaviour in the famed Cellar of Macy’s Herald Square, which fuelled her passion for marketing and next role at VST, where she both produced and tested ads. Maggie then teamed up with Diagnostic Research where she partnered Marc Agostini in building DR into one of North America’s most creative communication’s research agencies. Shortly after joining WPP, Maggie led the business into a merger with Added Value, Icon Brand Navigation and Oracle Research. For the last 10 years Maggie has led the development of AV NA and is the brains behind Added Value’s Cultural Traction study.
Research Interest
Business and Management
