Mel Varley
Non-Executive Director
Business and Management
ADDEDVALUE
Poland
Biography
Mel Varley joined Kantar Added Value in 2015 as a Non-Executive Director. She is a creative and highly experienced strategic leader in the marketing and communications industry and most recently held the position of Global Chief Strategy Office at MEC. She is also a member of the GroupM global board. Mel has an unusual breadth of experience in the marketing services sector, having held positions in or with responsibility for marketing, market research, media, advertising, strategy, digital, data & analytics and technology. She is an experienced leader who has run businesses, managed global clients and led R&D, Product development and Strategy functions globally, equally comfortable in each field. Mel excels at helping businesses set a vision and design a clear course of action to achieve it and has a passion for digital and data. Mel is passionate about food and wine, loves travelling and has a home in Barcelona. Whilst on her travels she collects Raku ceramics.
Research Interest
Marketing and Communications, business and Management
