Paul Cowper
Managing Director
Business and Management
ADDEDVALUE
Poland
Biography
Graduating with a degree in the History of Art, Paul began his career with BT just as their market stronghold was floundering. But it was at Pearlfisher that he discovered a nascent interest in brands whilst running accounts like Unilever and Pernod Ricard. Following his interests, Paul moved to Interbrand and then Brandsmiths. In 2008, he joined Added Value to run the brand team and lead clients like Vodafone, Waitrose, Microsoft, Diageo and Arla. He was then made Deputy Managing Director in early 2012 and Managing Director in July 2013. Paul’s expertise are in facilitation, brand positioning and concept development.
Research Interest
Paul’s expertise are in facilitation, brand positioning and concept development.
