Paul Mcgowan
Chief Marketing Officer
Business and Management
ADDEDVALUE
Poland
Biography
After studying Medieval Italian Literature at Oxford University, Paul joined Added Value London in 1991. The business was then a start-up marketing agency of just 15 consultants.Following this, he was promoted to the board of the UK business at just 26 years old before moving to the Added Value Group executive committee. He has since championed Added Value’s client and offer development with a particular interest in Positioning and Innovation. As well as working on some of the business’ larger client relationships, Paul is Added Value’s Chief Marketing Officer, and is responsible for the development of Added Value’s promise and reputation.
Research Interest
Positioning and Innovation ,Business and Management
