Kyryl Lakishyk

Biography

Kyryl Lakishyk - Washington University (MSBA, PhD) Institute of International Relations - KNU (BA, MA). Marketing faculty of Católica Lisbon School of Business & Economics, Academic Director of the MSc in Srategic Marketing and of the MSc in Strategy and Entrepeneurship. Teaches courses of Marketing and Brand Management in MBA and Masters Programs and coordinating the Leading Brands program at Executive Education. Research interests lie in new product introductions and competition in consumer technology markets, branding of consumer and luxury products, and effectiveness of in-store promotions. Professional and consulting experience includes various companies and non-profit organizations, such as United Nations Development Project, L'Oreal Portugal, Vista Alegre and Atlantis Crystal. Actively involved in several marketing projects of CATOLICA-LISBON.

Research Interest

Research interests lie in new product introductions and competition in consumer technology markets, branding of consumer and luxury products, and effectiveness of in-store promotions