Jordi Trafi

Biography

"Leading the immunoassay business Global Marketing team. Contribution to corporate strategic planning and to deployment of strategic plan to the organization at action plans level. Major team goals include: - Input for development projects pipeline through, voice of customer (VOC), clinical application needs/trends, market analytics and competition assessments - Product launches including go to market strategy definition (including segmentation, targeting, pricing, channel and value proposition) - Marketing mix and marketing campaigns definition and execution. Focus on market visibility for targeted segments, lead generation and qualification and funnel management. - Sales support tools development and deployment. - Post-sales learnings leading to portfolio and go to market adjustments: Why we win/ Why we lose, Customer Satisfaction Survey, Competitive portfolio and go to market developments. - Global product management. Leading the regional marketing team for the Diagnostics division at Grifols, reporting to the EMEA Diagnostics VP. - Regional deployment of the global strategic and marketing plans. - Market and internal assessment to define impactful regional marketing programs and promotional activities. - Execution of product launches at regional level. - Regional Voice of Customer to generate customer focused feedback to global marketing and R+D. - Interface between regional sales and global operations."

Research Interest

Marketing analysis and Business development