Miguel Fonseca

Biography

 Miguel Fonseca is a partner in McKinsey’s Lisbon office. Since joining the firm in 2002, he has worked for clients in several industries, including telecom, media, banking, utilities and manufacturing, in projects ranging from strategy to organization and corporate finance. Miguel is a member of the Telecom and Marketing and Sales Practices.   In telecom, he advised major European companies on a range of topics. For example, he helped an incumbent telecom operator set their overall growth aspirations and strategy in the national and international markets. He supported a European company in defining multiple annual strategic plans and developing new organizational and governance models. He advised other telecom companies in developing product strategies, creating business units and optimizing purchasing categories.   Miguel has a passion for outdoor sports including all types of cycling and was previously Portugal’s mountain biking vice champion. EXPERTISE   Telecommunications Financial Services Marketing & Sales PUBLISHED WORK   “Tuning in: TV equals telcos' “triple value” ”(PDF–275 KB), McKinsey & Company, May 2011   “Mature marketing: A winning formula for a new era in telecoms” (PDF–318 KB), McKinsey & Company, January 2010   “Attacker mindset: Making IPTV a residential success” (PDF–180 KB), McKinsey & Company, January 2010   PAST EXPERIENCE   Católica Lisbon School of Business and Economics Assistant professor

Research Interest

 Financial Services Telecommunications Marketing & sales