Cobus Lombard

Biography

high caliber Retail executive with 30 years of rich experience in the retail industry covering food & non-food categories in the Middle East & South Africa. • Significant Business leadership experience of leading multibillion dollar operations with large and reputed organizations. • Experience across the full retail value chain covering hypermarkets, supermarkets, franchise operations and cash & carry with full P&L accountability for revenues, margins and growth. • Well versed in developing world class organizations with operational & retail excellence delivering superior customer experience and service levels. • Skilled in developing the brand image and driving sales through innovative advertising and promotional campaigns with cost effective use of a mix of media. • Experienced in major mergers & acquisitions of retail chains assuring seamless integration into the company culture and operational standards. • Adept in canvassing, attracting, recruiting, retaining and mentoring talent building top class capabilities. • Proactive, achievements driven Retail executive, delivering excellence through effective communication, coordination, strategizing, planning and a hands-on approach pertaining to execution.

Research Interest

 Food Business