Olesya Chaplynska

Biography

Market analyst position involved me in such activities as quantitative analysis, desk, and field research, carrying out the company and industry reports. Particularly I focused on agriculture, seafood, textiles, and clothing commodity sectors. Trade interviews with merchants were also a sufficient part of the process. Actively participated in website look and feel development. - Managed work streams related to design, offline and online marketing. Coordinated press and PR. - Coordinated creation of both visual and textual content for online resources (website, Facebook, Instagram) and offline materials. - Set up customer service, developed scripts fit to serve premium product line and demanding customers. - Developed juice detox recipes, coordinated product design, and packaging. - Sales and consumer analytics (CLV, CPO, ROI). Enterprise Ireland is the Irish Government Trade & Technology Agency. Our mission is to accelerate Ireland’s National & Regional Development by working with Irish companies to develop and compete so that they can grow in world markets.  - Management a of a portfolio of Irish high-tech companies in IT, Telecom, Aviation and Financial Services. - Initiated and managed intercompany projects, which helped capture market opportunities.  - Project-managed and organized a multitude of niche sector-specific events (IT, Pharma, Agri-tech, Education, Aviation), as well as large cross-industry intergovernmental Trade Missions. - Actively involved in negotiation and signing of Irish-Russian Joined Economic Commission deals. - Market research. - Planning and execution of export sales strategy.

Research Interest

Offline and Online marketing.