Ivantsov Mikhail

Biography

We provide international companies with deep market analysis and customer insights for Russia and CIS countries like Ukraine, Belarus, and Kazakhstan etc. Using the results of market intelligence, we help clients to develop strategies to utilize the growth potential offered by these developing markets with more than 300 million inhabitants. We work both with multinational companies that wish to improve the performance, increase sales and grow the market share of their established operations . We also assist newcomers to build operations in Russia & CIS markets from the scratch. In such cases we help them to dive deep into customer preferences, key buying factors, decision making process. Very often, such projects are really challenging because we have to combine extensive primary research with sophisticated secondary analysis in order to understand real market and value chain structures, distribution channels and different customer segments and niches.

Research Interest

We provide international companies with deep market analysis and customer insights for Russia and CIS countries like Ukraine, Belarus, and Kazakhstan etc. Using the results of market intelligence, we help clients to develop strategies to utilize the growth potential offered by these developing markets with more than 300 million inhabitants. We work both with multinational companies that wish to improve the performance, increase sales and grow the market share of their established operations . We also assist newcomers to build operations in Russia & CIS markets from the scratch. In such cases we help them to dive deep into customer preferences, key buying factors, decision making process. Very often, such projects are really challenging because we have to combine extensive primary research with sophisticated secondary analysis in order to understand real market and value chain structures, distribution channels and different customer segments and niches.