Valeriy Fedorenko

Biography

We provide international companies with deep market analysis and customer insights for Russia and CIS countries like Ukraine, Belarus, and Kazakhstan etc. Using the results of market intelligence, we help clients to develop strategies to utilize the growth potential offered by these developing markets with more than 300 million inhabitants. We work both with multinational companies that wish to improve the performance, increase sales and grow the market share of their established operations . We also assist newcomers to build operations in Russia & CIS markets from the scratch. In such cases we help them to dive deep into customer preferences, key buying factors, decision making process. Very often, such projects are really challenging because we have to combine extensive primary research with sophisticated secondary analysis in order to understand real market and value chain structures, distribution channels and different customer segments and niches. One of the tricky issues about Russia & CIS markets is the presence of vast grey markets. These should be taken into account not only in market sizing, but also by studying competitor advantages and entry barriers. As a result, clients will receive recommendations regarding the organization of their sales operations or distribution channels. In many cases, the key issues lie in product portfolio adjustments or pricing strategies. If a company wishes to enter Russian & CIS markets, the focus of the project would be different. Market intelligence would focus on market sizing and market segmentation; profiling key players and competitors; understanding basic customer needs and requirements; import-export flows and key points along the value chain. We conduct not only professional market research and analysis, but also advise clients on market entry strategies in consideration of financial limitations, potential partners, local production opportunities etc. We have an extensive network of contacts in different industries and professions to support companies in finding the right partners and people to start their operations in Moscow, Kiev, Astana or any other city in Russia & the CIS region.

Research Interest

We provide international companies with deep market analysis and customer insights for Russia and CIS countries like Ukraine, Belarus, and Kazakhstan etc. Using the results of market intelligence, we help clients to develop strategies to utilize the growth potential offered by these developing markets with more than 300 million inhabitants. We work both with multinational companies that wish to improve the performance, increase sales and grow the market share of their established operations . We also assist newcomers to build operations in Russia & CIS markets from the scratch. In such cases we help them to dive deep into customer preferences, key buying factors, decision making process. Very often, such projects are really challenging because we have to combine extensive primary research with sophisticated secondary analysis in order to understand real market and value chain structures, distribution channels and different customer segments and niches. One of the tricky issues about Russia & CIS markets is the presence of vast grey markets. These should be taken into account not only in market sizing, but also by studying competitor advantages and entry barriers. As a result, clients will receive recommendations regarding the organization of their sales operations or distribution channels. In many cases, the key issues lie in product portfolio adjustments or pricing strategies. If a company wishes to enter Russian & CIS markets, the focus of the project would be different. Market intelligence would focus on market sizing and market segmentation; profiling key players and competitors; understanding basic customer needs and requirements; import-export flows and key points along the value chain. We conduct not only professional market research and analysis, but also advise clients on market entry strategies in consideration of financial limitations, potential partners, local production opportunities etc. We have an extensive network of contacts in different industries and professions to support companies in finding the right partners and people to start their operations in Moscow, Kiev, Astana or any other city in Russia & the CIS region.