Scott Fedonchik

Biography

Scott Fedonchik, Senior Vice President of Marketing, Business Wire, is an award-winning executive with broad experience developing communications programs across multi-channel media platforms. At Business Wire, Fedonchik oversees the company’s global marketing team, brand communications, and the recently launched the BizWireTV video news platform, developed with Al Roker Entertainment. Fedonchik joined Business Wire from Wenner Media, where he was in charge of marketing and branded content for its Rolling Stone, RollingStone.Com and Men's Journal properties. A major focus during his tenure was creating custom advertising programs for blue-chip companies, which included digital, video and print elements. Previously, Fedonchik served as vice president of marketing communications at WebMD, where his responsibilities included trade media campaigns, industry conferences, investor relations and internal communications. Earlier in his career, Fedonchik was a senior executive at Conde Nast's Golf Digest Companies, where he managed strategic alliances with major PGA Tour sponsors and broadcast networks, as well as custom publishing opportunities for Golf Digest's magazine and digital properties. Fedonchik's work has been recognized by major industry publications, including Advertising Age, Folio, and MIN. He lives in Manhattan with his wife and son.

Research Interest

Industry publications, Including Advertising