Dr. Pestereva Gennadievna

Biography

Education: MSU Journalism Faculty, Diploma with Honors. Additional training: Universität Leipzig (Germany), IEEPR (France), Institute of Communication Management, State University Higher School of Economics (RF). More than 15 years of professional experience in the field of communications in technology companies, incl. cross-sectoral projects in media, advertising, the Internet industry: 1994-1997. - Leading editor, deputy director of technical center "Center-Plus"; 1997-2001 - Correspondent of the joint editorial board of Kommersant Publishing House (Kommersant DENGI, Kommersant Vlast); 2001-2004 - Head of the press service of AFK Sistema, the largest public diversified financial corporation in Russia and the CIS; 2004-2011 - Director of Public Relations "Sky Link", the first 3G service operator in Russia; 2011-present. - Director of Public Relations of the Union of LTE. 2011-2017 - Deputy Director of the External Communications Department of PJSC "Rostelecom". In May 2017, she was appointed deputy general director for communications management at PJSC "Mikron". Expert of IRI, Runet Prizes and professional competitions (including Digital Communication AWARDS, PRESSZVANIE, Silver Threads, RuPoR, PR on the pages of the Russian press), member of the Digital Committee of AKMR.  

Research Interest

Journalism,  communications AND Digital Communication