M Nikolaeva

Biography

Marina joined the OCT team in 2015. She is responsible for marketing activities, including brand marketing, strategic planning and PR communications, content management, email marketing, event management, etc. Prior to joining OCT, Marina worked for various IT and financial companies for over four years where she managed external communications. Her responsibilities included the development of PR strategies, tactical communication planning in line with the business objectives, communication with journalists, image development, and launching integrated communication projects. As a PR manager on the client’s side, Marina led projects that were awarded by such festivals as Red Apple, Golden Hammer, Silver Mercury, Cristal Festival. Marina graduated from the Lomonosov Moscow State University, Faculty of Journalism, where she studied public relations. She also successfully completed a course of the European Business Association entitled ‘Media relations and social media’.

Research Interest

Marketing