Todd Crandall
Head of Digital Business Services
Informatics
SAP
Russian Federation
Biography
As the regional head of the Digital Business Services organization, Todd Crandall is responsible for the premium engagements and successful delivery of customer transformations throughout the United States and Canada, across 25 industries, and for all SAP solutions. Under his leadership, industry experts deliver and support end to end customer business outcomes that drive innovation and growth in the digital economy. Immediately prior to joining SAP in 2016, Todd was executive vice president of HCL Technologies’ Vertical Solutions division. In this global role, he managed the services portfolio across the oil and gas, utilities, travel transportation, logistics, and aerospace and defense industries, and was instrumental in the organization’s year over year, double-digit growth rates. Todd has also held strategic customer engagement, sales, and leadership roles at a number of tech-centric firms including Axon Solutions (acquired by HCL in 2011), TUI Consulting, and ea. consulting, Inc. Early in his career, he co-founded and sold an Internet start-up that leveraged e-commerce technology. A graduate of Brigham Young University in Provo, Utah, Todd holds a bachelor’s of science in business management
Research Interest
Todd Crandall shows interest on Digital Business Marketing
