Afshan Azam Khan
Assistant Professor
Business Administration
Al Yamamah University
Saudi Arabia
Biography
She done her Ph.D. in Enterprise Management, Chongqing University, China. Master of Business Administration (MBA Marketing), University of Azad Jammu and Kashmir, Pakistan Bachelor of Business Administration (BBA), University of Azad Jammu and Kashmir, Pakistan Assistant Professor of Marketing; College of Business Administration, Al Yamamah University, Riyadh. Assistant Professor of Marketing, College of Business, Dar Al Uloom University, Riyadh Lecturer and Course Coordinator, Faculty of Administrative Science, University of Azad Jammu and Kashmir, Pakistan
Research Interest
Online Consumer Behavior E-Commerce International Marketing Marketing Management Strategy Consumer Behavior Marketing Research
Publications
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Azam, A. (2015), “Investigation of Psychological dimensions of Trust on E-loyalty: A case of Saudi Arabia Consumersâ€, Journal of Islamic Marketing, Vol. 06 No. 02, pp. 224-249.
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Azam, A. (2016), “Saudi Arabian Consumers’ Purchase Intention towards non-Muslim Halal Food Manufacturersâ€, Journal of Islamic Marketing, Vol. 07 No. 04, pp. 441- 460.
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Azam, A. (2016), “The Effect of Utilitarian website features on Online Saudi Arabia Consumers Loyalty in the case of online flight bookingâ€, International Journal of E-Business Research, Vol. 02 No. 04, pp. 58-75.
