Business & Management

Business & Management Experts

Norizan Bin Mat Saad

Associate Professor
Management & Marketing
Al Yamamah University
Saudi Arabia


He done his Ph.D. in Marketing, University of Bradford, UK Master of Business Administration, University of Hull, UK B.A. (Hons.) Business Administration, Coventry University, UK. Associate Professor Universiti Sains Malaysia. 2015 Head of Management Department Prince Sultan College for Business and Tourism, Jeddah, KSA. Visiting Scholar to Department of Commerce, Massey University, Albany, Auckland New Zealand January 2008 to November 200 Assistant Professor Universiti Sains Malaysia, 2009 Lecturer, Universiti Sains Malaysia, 2001

Research Interest

Businesses and Management


  • Ahmed, P. K., Rafiq, M., and Mat-Saad, N., (2003), “Commentary: Internal Marketing Issues and Challenges”, European Journal of Marketing, Vol .37, No.9, pp. 177-1186. 4. Nusrah Samat, T. Ramayah, and Norizan Mat Saad (2006) TQM Practices, Service Quality, and Market Orientation: Some Empirical Evidence from a Developing Country. Management Research News (Emerald), 29 (11 & 12), pp. 713 – 728, ISSN 0140-917

  • Norizan M. Saad, Pervaiz K. Ahmed, Mohammed Rafiq (2001) Internal Marketing (IM): Using Marketing-like approaches to business competencies and improve performance in large Malaysian corporations, Asian Academy of Management (AAM) Journal, Vol. 7, No. 2: 27:53, ISSN 1394-2603

  • Ahmed, P.K., Rafiq, M. and Saad, N.M., (2003) ‘Internal Marketing and the Mediating Role of Organizational Competencies. European Journal of Marketing, 37(9) , pp 1221-1241, ISSN 0309-0566 (included in the ISI Social Sciences Citation Index

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