Thomas Aichner
Assistant Professor
Marketing
Alfaisal University
Saudi Arabia
Biography
Dr. Thomas Aichner is an Assistant Professor of Marketing at the College of Business, Alfaisal University. He holds a joint PhD in marketing from the University of Padova (Italy) and ESCP Europe Business School (Berlin, Germany), with the special mention of "Doctor Europaeus". He earned his BSc in economics and management at LUSPIO University (Rome, Italy), his MSc in European business at ESCP Europe Business School (Berlin, Germany) and his MA in management at the University of Trento (Italy). His research, which has been published in recognized scientific journals such as the Journal of Brand Management and the International Journal of Market Research, is primarily focused on international marketing, country of origin, mass customization, e-commerce, and social media. Furthermore, Dr. Aichner is the co-author of the book "Mass Customization: An Exploration of European Characteristics".
Research Interest
Marketing, management, economics
Publications
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Aichner, T. and Jacob, F. (2015) Measuring the Degree of Corporate Social Media Use . International Journal of Market Research 57(2), 257 - 275.
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Aichner, T., Perkmann , U. and Coletti, P. (2015) Warum sich Kunden an Mass Customization beteiligen . transfer Werbeforschung & Praxis 61(3), 36 - 44.
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Aichner, T., Coletti, P., Forza, C., Perkmann, U. and Trentin, A. (2016) Effects of subcultural differences on country and product evaluations: a replication study . Journal of Global Marketing 29 ( 3 ), 115 - 127 .
