Bassem Nasri
Assistant Professor
Business Administration
Prince Mohammad Bin Fahd University
Saudi Arabia
Biography
Dr. Bassem Nasri has a Doctorate of Business Administration - Entrepreneurship and Franchising from Grenoble Ecole de Management, France, an MBA - Strategic Management from City University London, UK, and a Bachelor of Sciences from the American University of Beirut, Lebanon. Along more than 20 years, Bassem occupied senior management positions at leading Middle East companies based out of Lebanon, Saudi Arabia, Bahrain and UAE, and helped companies grow and expand into global franchise chains and retail networks. Bassem teaches Strategic Management, Organizational Development and Change, Entrepreneurship, International Business, Franchise Management, Managerial Development, Negotiation and Communication Skills, Conflict Management and Stress Management. He conducts research on Entrepreneurship, Franchising, and Internationalization, with recent focus on emergence, expansion and global competitiveness of Middle East businesses, especially in Saudi Arabia and UAE.
Research Interest
Entrepreneurship, Internationalisation, Franchising, Retail, Corporate Social Responsibility
Publications
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Emergence of Local Retail Food Franchises in the Middle East: The Influence of Foreign Franchises – Focus on Saudi Arabia & United Arab Emirates†Bassem Nasri and Pablo Collazo Yelpo, Research Paper submitted on 18/6/2015 at  the “29th Annual International Society of Franchising Conferenceâ€, Historical Building, University of Oviedo Oviedo, SPAIN.
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Competitiveness of Local Retail Food Franchises in the Middle East at Home Markets: The Influence of Foreign Franchises†Bassem Nasri and Pablo Collazo Yelpo, Research Paper submitted on 1/6/2016 at  the “16th European Academy of Management Annual Conference (EURAM 2016)â€, Université Paris –Est Créteil (UPEC), Paris, France.
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Expansion of Middle East Retail Food Franchises: Competitiveness at Global Markets†Bassem Nasri and Pablo Collazo Yelpo, Research Paper submitted on 10/6/2016 at the “30th Annual International Society of Franchising Conference – ISoF 2016â€, University of Groningen, The Netherlands.
