Kumarashvari Subramaniam
Instructor
Business Administration
Prince Mohammad Bin Fahd University
Saudi Arabia
Biography
Kumarashvari Subramaniam is working as an Instructor in the department of Business Administration at Prince Mohammad Bin Fahd University (PMU), Saudi Arabia. Graduated from the Robert Gordon University, UK, specializing in International Marketing Management.
Research Interest
Traditional and 21st Century Marketing Communications - Social Media Networking
Publications
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Kumarashvari Subramaniam.Transition in Marketing Communications from Traditional Architectures to Social Network Patterns†China – USA Business Review
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Kumarashvari Subramaniam.Transformation of Traditional Marketing Communications into Paradigms of Social Media Networking.
