Wolfgang Hinck
Dean
Office of The Dean/ Business Administration
Prince Mohammad Bin Fahd University
Saudi Arabia
Biography
Dr. Wolfgang Hinck joined Prince Mohammad bin Fahd University in 2014. He earned an MBA and a Ph.D. in International Business and Marketing from the University of Texas-Pan American in Edinburg, as well as undergraduate marketing degrees from Ireland and Germany. He also spent eight months studying business at the Universidad de Valladolid in Spain. Previously, he served as Dean of the Larry L. Luing School of Business at Berkeley College in New York City, supervising more than 250 full-time and part-time faculty teaching over 5,000 business students in 25 degree programs. Before joining Berkeley, he was a tenured marketing professor at Louisiana State University in Shreveport, holding the AA/VJM Endowed Professorship in Teaching Excellence and the BlueCross BlueShield Endowed Professorship in Business.
Research Interest
International and Cross-Cultural Marketing, Consumer Psychology, Marketing Education, Philosophy of Marketing Science.
Publications
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R Felix, W Hinck (2004) Executive Insights: Market Orientation of Mexican Companies
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W Hinck, A Cortes, K James (2004) An Empirical Investigation of the Failure of Eastern German Products in Western German Markets
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W Hinck (2005) The Role of Domestic Animosity in Consumer Choice: Empirical Evidence from Germany
