Business & Management

Business & Management Experts

Katarina Borisavljević

Faculty of Economics
University of Kragujevac
Serbia and Montenegro


Katarina Borisavljevic was born in 1983 in Kragujevac. She completed her basic four-year studies at the Faculty of Economics, University of Kragujevac, in the direction of Management, with an average grade of 9.70. She was proclaimed a student of the generation and was awarded by the University of Kragujevac for the results achieved during her studies. In the final year she received a scholarship from the Fund for Young Talents, the Ministry of Education and Sports of the Republic of Serbia. Graduate academic studies-master, International Management and Marketing study program, she finished at the Faculty of Economics, University of Belgrade, with a high average grade. In June 2008, she defended her master's thesis entitled Corporate Social Responsibility as a Factor of Creating a Competitive Advantage and obtained an academic title of a graduate economist-master of business management. Doctoral studies, study program Business Management, enrolled at the 2008/2009 school year at the Faculty of Economics in Belgrade and passed all the exams, achieving an average grade of 9.89. She successfully defended her doctoral dissertation entitled The Impact of Marketing Relationship on Customer Loyalty in Tourism, at the Faculty of Economics at the University of Belgrade, September 2016. As a teaching assistant, for a narrow scientific field of Management and Business Economics, in the subjects of Management in Tourism and Hotel Management and Economics and Organization of Trade Companies, she was elected in 2008 as an assistant in 2010, and in the post of assistant professor in 2017. Speaks and serves English (certificates of the Institute for Foreign Languages ​​in Belgrade and King's school certificate from Oxford). Has active computer skills (ECDL certificate). She was a member of the Council of the Faculty of Economics, Secretary of the Department of Management and Business Economics, and is currently the Secretary of the Commission for Quality Assurance of the Faculty. Also, the Secretary and member of the Organizing Committee was the Conference organized at the Faculty of Economics. So far she has published a number of papers in scientific journals of national and international importance,

Research Interest

Management in Tourism and Hospitality, Manage distribution channels, Management of hotel companies, Economics and organization of trading enterprises

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