Business & Management

Business & Management Experts

Srđan Šapić

Faculty of Economics
University of Kragujevac
Serbia and Montenegro


He was born on May 4, 1971. in Kragujevac. He finished elementary school and high school in Kragujevac as the holder of the Vuk's diploma. He was declared a pupil of the generation. He completed his basic studies at the Faculty of Economics in Kragujevac, Department of Marketing, in 1996. He completed his postgraduate studies at the Faculty of Economics in Kragujevac, Master's degree course, educational direction Marketing, with an average grade of 9.89. The master thesis under the title The Impact of the Cultural Environment on International Marketing Activities and the Doctoral Dissertation under the title of Strategy of Appearance of Enterprises in the International Market was defended at the Faculty of Economics in Kragujevac. She has been working at the Faculty of Economics in Kragujevac since 1998. She has been teaching lectures on International Marketing, International Business and Management and Marketing in Commerce at elementary academic studies. He holds master classes in teaching courses International Business and Global Marketing, and at doctoral studies in International Marketing in a Global Environment and International Business Management. The basic areas of scientific research are international marketing and international business, and in this context it intensively explores the cultural environment, international marketing communications and forms of internationalization of the pre-requisites.

Research Interest

Management and Marketing Services, International business, International Marketing in the Global Environment

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