Business & Management

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Vladimir Senic

Associate Professor
Hotel Management and Tourism
University of Kragujevac
Serbia and Montenegro


Vladimir Senic was born on September 10, 1977 in Trstenik. Elementary school, as well as the first three grades of the gymnasium, finished in Kragujevac. After the third grade of gymnasium, education continues in the US by enrolling in the fourth grade of the Dutch Fork High School (Irmo, South Carolina). He continued his education at the University of Utah, Salt Lake City, Utah, where he graduated in business management in December 2000 with the honor of Magna cum laude. The MBA in International Business is also available at the University of Utah in May 2002. After completing his studies, he returned to Serbia, where in 2002 he was hired by the Organization for Security and Cooperation in Europe (OSCE) to train employees and prepare reports on the activities carried out. Then, at the end of 2002, he was hired by the Italian consulting company Eurecna Srl from Venice, who carried out the project of the European Agency for Reconstruction on the territory of Sumadija between 2002 and 2004. Since March 2012 she has worked as an assistant professor at the Faculty of Hospitality and Tourism in Vrnjacka Banja. In the period from 2005 to 2012, he was employed at the Faculty of Economics in Kragujevac, where in 2006 he was awarded the title of Doctor of Economic Sciences. In May 2013, she was promoted to the post of associate professor. The subject of his most recent scientific and professional interest is related to management and marketing in service organizations.

Research Interest

Marketing, Management and Business


  • Marinković, V. and Senic, V. (2012). Loyalty patterns and corporate banking: insights gained from the analysis of willingness to recommend and share the wallet concepts. Total Quality Management and Business Excellence, 23 (11-12), p. 1465-1478.

  • Marinković, V., Senić, V., Kocić, M. and Šapić, S. (2013). Investigating the Impact of SERVQUAL Dimensions on Satisfaction and Loyalty: The Learning Lessons from Serbian Travel Agencies, International Journal of Tourism Research, 15 (2), p. 184-196

  • Senic, V. and Marinković, V. (2013). Patient care, satisfaction and service quality in health care. International Journal of Consumer Studies, 37 (3), p. 312-319. (ISSN 1470-6423; DOI: 10.1111 / j.1470-6431.2012.01132.x)

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