Adelle Xue Yang
Assistant Professor
Marketing
National University of Singapore
Singapore
Biography
Ph.D., Marketing, The University of Chicago Booth School of Business, 2016, M.S., Management, Shanghai Jiao Tong University, 2009, B.S., Statistics, East China Normal University, 2006
Research Interest
Consumer Behavior, Consumer Psychology, Judgment And Decision-making, Social And Dynamic Decision-making, Consumer Welfare
Publications
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The Supremacy of Singular Subjectivity, with Christopher K. Hsee, Yi Liu and Li Zhang (2011), Journal of Consumer Psychology, 21, 393-404
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The Foresight Effect: Local Optimism Motivates Consistency and Local Pessimism Motivates Variety, with Urminsky Oleg (2015), Journal of Consumer Research, 42(3), 361-377
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Idleness Aversion and the Need for Justifiable Busyness, with Hsee, Christopher K. and Liangyan Wang (2010), Psychological Science, 21, 926-930
