Chong, Juin Kuan
Vice Dean, PhD & Research, Deputy Director, Centre
Marketing
National University of Singapore
Singapore
Biography
PhD, University of California, Los Angeles, USA, 1999 BSc (Hons), University of Canterbury, Christchurch, New Zealand, 1990
Research Interest
Behavioural And Experimental Economics Social Influence
Publications
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Yellow taxis have fewer accidents than blue taxis because yellow is more visible than blue, with Ho, Teck Hua and Xia X (2017), Proceedings of the National Academy of Sciences of the United States of America, 114(12), 3074-3078
