Dai Yao
Assistant Professor
Marketing
National University of Singapore
Singapore
Biography
Ph.D., Management (Marketing), INSEAD, 2014, MSc., Operations Management, Singapore Management University (SMU), 2009, B.Eng, Computer Science and Technology, Tsinghua University, 2006
Research Interest
Modelling Multi-category Customer Behaviour, Bias And De-bias In Decision Making And Choice Models, Social Media And Online Strategy, Collaborative Consumption,
Publications
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Human Judgment is Heavy-Tailed: Empirical Evidence and Implications for the Aggregation of Estimates and Forecasts, with Lobo, Miguel Sousa (2014), Management Science, forthcoming
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Spillover Effects In Seeded Word-Of-Mouth Marketing Campaigns, with Chae I., Stephen A. T. and Bart Y. (2017), Marketing Science, 36(1), 89-104
