Ho, Teck Hua
Deputy President (Research and Technology), Tan Ch
Marketing, Analytics & Operations
National University of Singapore
Singapore
Biography
M.A. (Honorary), University of Pennsylvania, 1999 Ph.D., Decision Sciences, University of Pennsylvania, 1993 M.A., Decision Sciences, University of Pennsylvania, 1991 M. Sc., Computer and Information Sciences, National University of Singapore, 1989 B. Eng., Electrical Engineering, 1st Class Honors, National University of Singapore, 1985
Research Interest
Behavioural And Experimental Economics Interfaces Between Marketing And Operations Quantitative Marketing (pricing Strategy And Customer Value Management)
Publications
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Sunk Cost Fallacy in Driving the World's Costliest Cars, with Png, Ivan Paak Liang and Reza S (2017), Management Science
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Yellow taxis have fewer accidents than blue taxis because yellow is more visible than blue, with Chong, Juin Kuan and Xia X (2017), Proceedings of the National Academy of Sciences of the United States of America, 114(12), 3074-3078
