Ho, Teck Hua

Biography

National University of Singapore 2017-present Executive Chairman, AI.SG Chairman, Singapore Data Science Consortium 2015-present Deputy President (Research and Technology) 2015-present Professor, Department of Analytics & Operations Professor, Department of Industrial Systems Engineering and Management 2012-present Director, NUS Global Asia Institute 2011-present Tan Chin Tuan Centennial Professor 2011-present Director, Centre for Behavioural Economics 2011-present 2011-2015 Professor, Department of Marketing & Department of Economics Vice President (Research Strategy) 2000-2010 Visiting Professor 1993-1994 Lecturer Walter A Haas School of Business at the University of California, Berkeley 2002-2015 William Halford Jr Family Professor of Marketing 2007-2015 Director, Asia Business Center 2004-2006, 2008-2011 Chair, Marketing Group 2004-2006 Associate Dean of Academic Affairs Wharton School of the University of Pennsylvania 1999-2002 Associate Professor of Marketing (with tenure) 1997-1999 Associate Professor of Marketing UCLA Anderson School of Business 1994-1997 Assistant Professor of Operations and Technology Management Teaching  Experimental economics  Internet business models  Marketing and electronic commerce  Marketing models and research  Pricing and revenue model design  Technology and operations management EDUCATION  University of Pennsylvania, MA (Honorary) (1999)  University of Pennsylvania, PhD in decision sciences (1993)  University of Pennsylvania, MA in decision sciences (1991)  National University of Singapore, MSc in computer and information sciences (1989)  National University of Singapore, BEng (first class honours) in electrical engineering (1985) AWARDS  Williamson Award (2015); this is the Berkeley-Haas School’s highest faculty award, named in honour of Oliver Williamson, the 2009 Nobel Laureate in Economic Sciences, and celebrates honourees who best reflect the character and integrity associated with Williamson’s scholarly work and legacy  Favourite professor by Haas School MBA students (2015) (Poets & Quants Online – http://poetsandquants.com/2015/06/18/the-top-mbas-name-their-favorite-business-school-professors/3/)  First Runner-Up, Cheit Teaching Award (The Berkeley MBA for Executives Program) (2014)  Second Place, Wickham Skinner Best Paper Award for “Distributional and Peer-induced Fairness in Supply Chain Contract Design”, with X. Su and Y. Wu (2014)  Finalist, William F. O’Dell Award (2011)  Distinguished Teaching Award, University of California, Berkeley (2010)  First Runner-Up, Earl F. Cheit Award for Excellence in Teaching (Evening MBA Programme) (2009)  Finalist, John DC Little Best Paper Award (2006)  Finalist, Paul Green Best Paper Award (2005)  Earl F. Cheit Award for Excellence in Teaching (Weekend MBA Programme) (2006)  Earl F. Cheit Award for Excellence in Teaching (Evening MBA Programme) (2005)

Research Interest

Behavioural And Experimental Economics Interfaces Between Marketing And Operations Quantitative Marketing (pricing Strategy And Customer Value Management)