Junhong Chu
Assoc Professor
Marketing
National University of Singapore
Singapore
Biography
PhD, Marketing, University of Chicago, 2006, MBA, University of Chicago, 2006, BA, Economics, Beijing University, 1991
Research Interest
Channel Management, Classical And Bayesian Modeling, Consumer And Firm Behavior, E-business, High Tech Markets, Network Effects, Retail Competition, Social Interactions And Networking, Structural Modeling
Publications
-
Quantifying Cross and Direct Network Effects in Online C2C Platforms, with Manchanda Puneet (2016), Marketing Science, 35(6), 870-893
-
Clicks and Bricks: Optimal Marketing Channels for a Durable Goods Firm, with Xiong Yu, Yan Wei and Xiong Zhongkai (2017), European Journal of Operational Research
