Lau Geok Theng
Assoc Professor
Marketing
National University of Singapore
Singapore
Biography
Associate Professor of Marketing, National University of Singapore, 2000 - current, Senior Lecturer in Marketing, National University of Singapore, 1994 - 1999, Lecturer of Marketing, National University of Singapore, 1990 - 1993, Senior Tutor in Marketing, National University of Singapore, 1984 - 1989
Research Interest
Business-to-business Marketing, Supply Chain Management, Purchasing Management
Publications
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The Influence of Task Characteristics and Job Related Characteristics on Retail Salespeople Selling Orientation, with Huang Siew Bin (1999), Journal of Retailing and Consumer Services, Vol 6, 147-156
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Purchase-Related Factors and Buying Center Structure, with Phua Chan Lei and Mark Goh (1999), Industrial Marketing Management, Volume 28, Issue 6, Pages 573–587
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Hewlett Packard Company in Vietnam, (2000), Case Research Journal, Vol 20, Issue 2, 115-138
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Buyer-Seller Relationships in the PCB Industry, with Goh, Mark, GOH KENG HOCK, MARK and LAU GEOK THENG (2005), Supply Chain Management: An International Journal, Vol. 10, No. 4, 302-312
