Li, Xiuping
Assoc Professor
Marketing
National University of Singapore
Singapore
Biography
PhD, Marketing, University of Toronto, 2006 MA, Business Administration, Dalian University of Technology China, 2001 BA, Economics, Dalian University of Technology China, 1999
Research Interest
Consumer Judgment And Decision Making Pricing And Loyalty Program Time Preference And Intertemporal Choice In Consumption
Publications
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The Effect of Embarrassment on Preferences for Brand Conspicuousness: The Roles of Self-Esteem and Self-Brand Connection, with Song X and Huang F (2017), Journal of Consumer Psychology, 27(1), 69-83, forthcoming
