Li Xiuping
Assoc Professor
Marketing
National University of Singapore
Singapore
Biography
PhD, Marketing, University of Toronto, 2006, MA, Business Administration, Dalian University of Technology China, 2001, BA, Economics, Dalian University of Technology China, 1999
Research Interest
Consumer Judgment And Decision Making, Pricing And Loyalty Program, Time Preference And Intertemporal Choice In Consumption
Publications
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Every coin has two sidesâ€: The effects of dialectical thinking and attitudinal ambivalence on psychological discomfort and consumer choice, with Pang J, Keh H T and Maheswaran D (2017), Journal of Consumer Psychology, 27(2), 218-230
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The Effect of Embarrassment on Preferences for Brand Conspicuousness: The Roles of Self-Esteem and Self-Brand Connection, with Song X and Huang F (2017), Journal of Consumer Psychology, 27(1), 69-83, forthcoming
