Design and Specialised Businesses
National University of Singapore
Doctor of Philosophy in Tourism Management The University of Waikato, New Zealand Master of Management Studies with First Class Honours The University of Waikato, New Zealand Master of Arts in Slavic Studies Tamkang University, Taiwan Bachelor of Business Administration in Accounting Fu Jen Catholic University, Taiwan
Travel Journalism, measuring tourism destination image, and development of hotel sustainable ratios.
Lee, J-S., Tsang, N., & Pan, S. (2015). Examining the differential effects of social and economic rewards in a hotel loyalty program. International Journal of Hospitality Management, 49(0), 17-27.
Pan, S., Santos, C., & Kim, S.S. (2016). Promoting tourism, projecting power: The role of TV commercials. Journal of Travel & Tourism Marketing.