Tan, Soo Jiuan
Assoc Professor
Marketing
National University of Singapore
Singapore
Biography
PhD, Washington University in St. Louis, 1993 MSc, Washington University in St. Louis, 1991 BBA (Hons), National University of Singapore, 1980
Research Interest
Consumer Values And Lifestyles Game Theoretic Applications In Marketing Global Product Management International Market Entry Strategies Marketing Strategies For Smes And Entrepreneurial Firms Outsourcing Parallel Importing
Publications
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Shifting Values and Life Satisfaction: A Sequential Cross-sectional Study of the Influence of Values on Subjective Wellbeing in Singapore, with Tambyah, Siok Kuan (2016), Social Indicators Research, 127(3), 1391-1416
