Tan Soo Jiuan
Assoc Professor
Marketing
National University of Singapore
Singapore
Biography
PhD, Washington University in St. Louis, 1993, MSc, Washington University in St. Louis, 1991, BBA (Hons), National University of Singapore, 1980
Research Interest
Consumer Values And Lifestyles, Game Theoretic Applications In Marketing, Global Product Management, International Market Entry Strategies, Marketing Strategies For Smes And Entrepreneurial Firms, Outsourcing, Parallel Importing
Publications
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Addressing Criticisms of Global Religion Research: An Consumption-Based Exploration of Status and Materialism, Sustainability, and Volunteering Behavior, with Minton Elizabeth, Kahle Lynn and Tambyah, Siok Kuan (2016), Journal for the Scientific Study of Religion, 55(2), 365-383
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Shifting Values and Life Satisfaction: A Sequential Cross-sectional Study of the Influence of Values on Subjective Wellbeing in Singapore, with Tambyah, Siok Kuan (2016), Social Indicators Research, 127(3), 1391-1416
