Vishal Narayan
Assoc Professor
Marketing
National University of Singapore
Singapore
Biography
Ph.D., Marketing, Stern School of Business, New York University, 2007, M. Phil., Marketing, Stern School of Business, New York University, 2004, Master of Business Administration, Indian Institute of Management, Lucknow, India, 1996, Bachelor of Engineering, Mechanical, Delhi College of Engineering, University of Delhi, India, 1994
Research Interest
Collaboration Networks, Emerging Markets, Network Effects, Social Networks
Publications
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Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India, with Rao Vithala and Sudhir K (2015), Marketing Science, 34(6), 825-842
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Repeated Interactions and Improved Outcomes: An Empirical Analysis of Movie Production in the United States, with Kadiyali Vrinda (2016), Management Science, 62(2), 591-607
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The Effect of Calorie Posting Regulation on Consumer Opinion: A Flexible Latent Dirichlet Allocation Model with Informative Priors,, with Puranam Dinesh and Kadiyali Vrinda (2017), Marketing Science
