Yan Zhang
Associate Professor
Marketing
National University of Singapore
Singapore
Biography
Ph.D, Managerial and Organizational Behavior, University of Chicago, Booth School of Business, 2009, MBA, University of Chicago, Booth School of Business, 2009, M.S., Marketing, Shanghai International Studies University, China, 2002, B.A., Management, Shanghai Jiao Tong University, China, 1999
Research Interest
Consumer Judgment And Behavior, Prosocial Behavior, Consumer Intuitive Beliefs
Publications
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Embodied Motivation: Using a Goal Systems Framework to Understand the Preference for Social and Physical Warmth, with Jane Risen (2014), Journal of Personality and Social Psychology, Vol. 107, no. 6, 965-977
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Wanting Ever More: Acquisition Procedure Motivates Continued Reward Acquisition, with Gao L (2016), Journal of Consumer Research, 43(2), 230-245
