Yao, Dai
Assistant Professor
Marketing
National University of Singapore
Singapore
Biography
Ph.D., Management (Marketing), INSEAD, 2014 MSc., Operations Management, Singapore Management University (SMU), 2009 B.Eng, Computer Science and Technology, Tsinghua University, 2006
Research Interest
Modelling Multi-category Customer Behaviour Bias And De-bias In Decision Making And Choice Models Social Media And Online Strategy Collaborative Consumption
