Yeo, Regina

Biography

EDUCATION Master of Arts (Communication Management), University of South Australia, Australia, December 1999 Graduate Diploma in Marketing of Financial Services, Marketing Institute of Singapore, Singapore, May 1994 Bachelor of Business, Curtin University of Technology, Australia, March 1991 Professional CIAC – Certified Management Consultant in Customer Relationship Management, Call Centre International Advisory Council (CIAC), Singapore, May 2004 Help Desk Manager, Call Centre Council, Hong Kong, February 2000 Other Qualifications Certified Instructor and Facilitator in Brain Gym, Educational Kinesiology Foundation, USA, March 2002 CURRENT WORK EXPERIENCE 1. Adjunct Senior Lecturer, Department of Marketing, NUS Business School July 2014 – present Adjunct Lecturer, Department of Marketing, NUS Business School January 2010 – July 2014 Part-time Tutor/Lecturer, Department of Marketing, NUS Business School August 2005 – December 2009 Sectional Coordinator a) Have taught and was involved in the coordination, course development and course delivery of the following courses: i. Undergrad courses: Asian Markets and Marketing Management, Consumer Behaviour, Customer Asset Management, Retail Entrepreneurship and Services Marketing ii. MBA courses: Customer Relationship Management, Marketing Management and Services Marketing 2 | Page Project Advisor for Field Service Projects a) Supervisor role to students Clients: Bedrock Hotels Ltd, BreadTalk, Charles & Keith, Development Bank of Singapore, Headline Seoul, Ik Chin Travel, Singapore Tourism Board, The Flying Dutchman (TFD) Events Management Company, Wen Ken Group Company Pte Ltd and Unilever Asia Pte Ltd Nature of projects: brand audit, customer satisfaction, feasibility study, market research, service design & blueprint, social media campaign

Research Interest

Marketing