Zhang, Yan
Associate Professor
Marketing
National University of Singapore
Singapore
Biography
Ph.D, Managerial and Organizational Behavior, University of Chicago, Booth School of Business, 2009 MBA, University of Chicago, Booth School of Business, 2009 M.S., Marketing, Shanghai International Studies University, China, 2002 B.A., Management, Shanghai Jiao Tong University, China, 1999
Research Interest
Consumer Judgment And Behavior Prosocial Behavior Consumer Intuitive Beliefs
Publications
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Fickle Men, Faithful Women: Effects of Mating Cues on Men's and Women's Variety-Seeking Behavior in Consumption, with Chen Rui and Zheng Yuhuang (2016), Journal of Consumer Psychology, 26(2), 27
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Wanting Ever More: Acquisition Procedure Motivates Continued Reward Acquisition, with Gao L (2016), Journal of Consumer Research, 43(2), 230-245
