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Business & Management Experts

Martin Letko


Business & Management
Pro Med
Slovakia

Biography

  Senior manager, with 17 years experience in Health Care both Pharma (Rx & OTC) and Medical devices in Czech republic and Slovak republic. During my career I have reached a complex view and experiences of the business by working with growing responsibilities from Sales & Marketing, Leadership, Acquisitions, CRM, SFE, Reorganizations, Commercial excellence and Market Access responsibilties. I was member and leading projects from Marketing & Sales, Coorporate Identity, Class A, trainer for other affiliates in national and international level. From Commercial side strong business and results-oriented, with significant results (MS, units, DOT, MAT&YTD growth, market leader in active promoting therapeutics areas). Longterm runner & teamplayer with clear vision & mission strategy. Successful cases have been based on new strategies, products launches & relaunches, Clinical Trial launches, created new portfolio mix, people managment, leadership. Strong influencing skills, effective problem-solver, out of box thinker with successfull experiences in “change & challenge" and people management.

Research Interest

 Pharmaceutical Sales, Market Access, Sales Effectiveness, Marketing Strategy, Pharmacoeconomics

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